Alan Mitchell’s “Taking liberties with permission marketing” (MW March 15) too readily sidelines what is without doubt a long-term marketing strategy for those marketers with the vision to build trust with their prospective and lapsed customers through relationship marketing. Trust being the single most important factor in the sales cycle. Permission (relationship) marketing, as we […]
Walt Disney Parks & Resorts is looking for a marketing director to oversee the marketing of its US resorts and cruise line across Europe, the Middle East and Africa.
Jaguar is consolidating its entire $125m (£90m) global creative account into Young & Rubicam (Y&R) following months of speculation.
A falling stock market doesn’t have to be all doom and gloom. In fact, it could be a golden opportunity to try out a new kind of corporate activity, says George Pitcher
Playtex, the maker of Wonderbra, has promoted marketing manager Stephen Holbrook to UK marketing director. Holbrook’s appointment follows the promotion of commercial director Nick Houghton, who oversaw sales and marketing, to managing director. Holbrook, who has been with Playtex since 1993, will report to Houghton. Playtex brands, owned by the Sara Lee Corporation, include Affinity, […]
The Ministry of Sound has signed a deal with HarperCollins to publish a series of holiday guides for clubbers, called Misguided. Described as “the clubbers’ version of the Rough Guide”, the books will feature information on clubs, bars, restaurants and beaches. The first 144-page guide will focus on Ibiza and will be published on June […]
Halifax Card Services has poached Citibank’s UK consumer marketing director Martin Johnson to be its first director of marketing. Johnson starts on April 2 and will have responsibility for card acquisition, customer relationship marketing, marketing services, marketing information, e-commerce and telemarketing. He will report to James Corcoran, managing director of Halifax Card Services. The Card […]
Last week Jack Dee announced to the world that he didn’t like finding Venessa Feltz’s hair extensions lying around the Big Brother house. Similarly, Lego has had problems with unwanted extensions recently in the form of watches and clothes. Customers haven’t liked what they’ve seen and some pretty poor company results have resulted. Fundamentally Lego’s […]
Freeloader.com, the free computer games site funded entirely by advertising, has pulled the plug just as a new report claims its business model will be the next big thing. In a sudden announcement last week, Freeloader said it would be closing its website because of insufficient ad revenue. It claimed that its UK site continued […]
The Diary hears congratulations are in order for chief executive of M&C Saatchi Sponsorship Matthew Patten, after wife Lucy gave birth to a baby girl, Livvy. The couple already have three sons: Henry, four; Arthur, three; and two-year-old Louis. An agency source says: “They are both over the moon, but it has been a bit […]
Granada Enterprises chief executive Mick Desmond and Carlton Media chief executive Martin Bowley are touring the top 30 creative agencies in the UK, in a bid to make them more aware of the range of creative opportunities available to brands on television. The roadshow is designed to let creative directors know about up-and-coming programming on […]
New media has thrown ad strategies into confusion. What’s needed is a return to systems that maximise benefits for both buyers and sellers, says Alan Mitchell
Tea giant Tetley GB has joined forces with dairy manufacturer St Ivel and baker Warburton’s to launch a health website. The site, www.healthyliving24.co.uk, carries interactive content on dieting, exercise, nutrition and relaxation, provided by experts at the companies. Other brands involved include Lo Salt, aromatherapy brand Aromapod and canned fruit salad producer Libbys. Each company […]
Sainsbury’s is reviewing the direct marketing account for its financial arm, Sainsbury’s Bank. The business is believed to be worth up to &£10m, although a Sainsbury’s spokeswoman denies the figure is so high. She adds: “We have seen the people we want to see and hope to make a decision in the next week or […]
Sportswear manufacturer launches first of a Europe-wide fashion chain in Lakeside shopping centre.