Will sexy Martell give old wine new bottle?
Marketing WeekCan sherry and cognac position themselves as drinks for young, brand-fickle drinkers, who often choose image over taste? asks Ãse Hedberg
Can sherry and cognac position themselves as drinks for young, brand-fickle drinkers, who often choose image over taste? asks Ãse Hedberg
Condé Nast, the publisher of Glamour and GQ, is planning joint ventures with a national newspaper and retailer Selfridges to promote its travel magazine, Traveller.
Condé Nast, the publisher of Glamour and GQ, is planning joint ventures with a national newspaper and retailer Selfridges to promote its travel magazine, Traveller.
The Diary knows that in the competitive world of marketing a company logo must make a statement that sticks in people’s minds. But we are somewhat baffled by the message Dorset-based agency The Finger is trying to create. We’d love to see how the agency pitches to potential clients. Perhaps it should draft in Michael […]
Renault UK has restructured its communications department following the departure of advertising chief Tim Mack. Mack, who joined Renault in 1988, has left to start his own consultancy. The communications department, which previously incorporated advertising and promotions as well as press and public relations, has been split in two. Chris White, former manager of communications […]
Yahoo! UK & Ireland has teamed up with Air Miles to launch an online loyalty programme called Yahoo! Points.
Advertisers were in militant mood at TV 2001 in Madrid. ITV, ad clutter and Chris Smith’s proposals all received a battering. Amanda Wilkinson reports
Express Newspapers has split its £25m media buying account between the three agencies which pitched for the business.
Fragrances and cosmetics company Yves Saint Laurent (YSL) Beauté is understood to have moved its entire European media account out of OMD.
First Choice has restructured its marketing department in a reshuffle aimed at making the company more customer-focused. First Choice Holidays, Flights, and Unijet have merged under the umbrella name of First Choice Holidays. The specialist businesses unit has become First Choice Independent Travel. First Choice Retail, encompassing retail sales, remains the company’s third division. Although […]
Renault UK has restructured its communications department following the departure of advertising chief Tim Mack. Mack, who joined Renault in 1988, has left to start his own consultancy. The communications department, which previously incorporated advertising and promotions as well as press and public relations, has been split in two. Chris White, former manager of communications […]
Kingfisher-owned Woolworths is exploring the possibility of producing advertiser-funded programming. Sister company B&Q already funds the Real DIY Show. Its second series went on air on Monday. The &£1m deal included eight, 30-minute shows, sponsored credits, branded programme promotions, extended branded radio support, in-store promotions and links to the programme’s DIY site. Woolworths is in […]
The Advertising Standards Authority (ASA) is urging the computer industry to stop exaggerating the screen sizes of personal computers in their advertising. The advertising industry watchdog has upheld complaints this week against three prominent computer retailers – Evesham Micros, Time Computers and Tiny Computers – whose ads had all quoted screen sizes which were based […]
LG Electronics has promoted sales director John Lougher to sales and marketing director as part of a major overhaul of the brand in the UK. Lougher joined the company last year as sales director, after 12 years with GDA Applied Energy, where he was commercial director. LG Electronics is reviewing its £7m creative account for […]
ITV has bitten the bullet and launched itself onto Sky’s digital package. The deal is good for both parties, but ITV shouldn’t get complacent, says Dan Clays