It’s not very often an ad creates a star, but Halifax’s “Sex Bomb” execution has done just that. When Halifax employee Howard Brown appeared in the ad, singing said song, with lyrics adapted by the building society’s creative agency Delaney Lund Knox Warren, it seems many female viewers were turned on to more than his […]
Labour’s record £16m advertising spend last month has caused an age-old political argument to erupt. But it’s just a flash in the pan, says Torin Douglas
After flicking through the pages of your magazine (MW April 12), I was amazed that The Diary was desperate enough to compare Allan Leighton and Phil Mitchell. Surely the reporters of Marketing Week can find better look-alikes than this. What about the resemblance between the much talked-about man drinking port and Norman Tebbit. Please can […]
The real battle in snooker this year is not the World Championship, but a High Court case over the sport’s future. This can only damage snooker.
Traidcraft, the UK’s largest independent fair trade organisation, is launching a range of New World wines later this year. The range will comprise two wines from South Africa and two from Chile, and will be available in major supermarkets or through the Traidcraft website. The Chilean wines are produced by a Traidcraft co-operative which aims […]
Is wealth-management a marketing step too far? (MW April 12).
Ericsson and Sony Corporation are to create a new brand name for the mobile phones to be produced through their recently formed joint venture company. The two companies have agreed to merge their handset businesses into a new company, to be called Sony Ericsson Mobile Communications. The company is to begin operating from October 1. […]
On paper, the advent of a global trading system has enormously increased the power and profitability of those companies best able to exploit economies of scale: the multinationals. And yet their reputations have become more vulnerable than ever before. This paradox has been all-too-evident in the events of the past few weeks. We have seen […]
The telecoms sector is not nearing its Armageddon, but to survive and grow it must market goods that consumers really want and will buy, says George Pitcher
Two Way TV, the interactive television games company, has bucked stock market sentiment by attracting &£12m in new investment. The cash comes from Swedish company SMI Media Invest, which is now a “significant” minority shareholder in Two Way TV and has two seats on the board. The new funds will support the continued roll-out of […]
Despite a plethora of new and innovative media, consumers still consider TV the most effective, informative and responsive medium for advertising.
Burger King is considering a shake-up of its international marketing operations following the appointment of global chief marketing officer and executive vice-president Chris Clouser. Clouser, who started at the Diageo-owned fast food chain this week, has overall responsibility for creating and implementing international marketing strategies including research, new products, pricing, promotions, sponsorship, corporate communications and […]
Hyundai Car UK has appointed Paul Sugden to head its advertising. Sugden joins from Coca-Cola, where he was a senior brand manager.
Lloyds TSB is launching an iTV banking service, following the self-proclaimed success of its Internet venture in the UK. But not everyone agrees with the multi-platform approach.
Pret a Manger is seeking its first dedicated head of UK marketing, as the sandwich and coffee shop chain expands overseas. The role will entail full day-to-day responsibility for the marketing of the chain’s UK outlets, with a focus on promoting stores outside London. The successful candidate will report to Pret’s international head of marketing, […]