Sony’s interactive television division has launched a new corporate identity, Go Interact TV. Launched as Sony Digital interactive Broadband Services (DiBS) a year ago, Sony announced in February this year that the division would be run as an independent company.
EasyJet’s Lis Blair in on a journey to move the brand beyond price with a new campaign just six months into the job and a long-term plan to balance creativity with greater use of data.
Beneath consumers’ interest in all things ‘craft’ is a desire for brands to be authentic, which means it’s less about the size of the business and more about being seen as trustworthy.
Marketers’ job prospects are on the rise, according to the IPA Bellwether, as the number of brands looking to hire increases, although uncertainty around Brexit could hit that optimism going forward.
Huawei’s new flagship smartphone shows it has the tech know-how to compete with, and often beat, the best Apple and Samsung products on the market but to really take on the top two it needs to work on building its brand.
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