Vodafone has launched a service that directs mobile Internet users to the nearest BP petrol station, Barclays bank or Whitbread pub, restaurant and hotel – by automatically identifying the caller’s location. Accessed through a link on Vodafone’s Vizzavi mobile Internet portal, the service is said to be accurate to between 500 metres and three miles, depending on the density of base stations in the user’s location.
EasyJet’s Lis Blair in on a journey to move the brand beyond price with a new campaign just six months into the job and a long-term plan to balance creativity with greater use of data.
Beneath consumers’ interest in all things ‘craft’ is a desire for brands to be authentic, which means it’s less about the size of the business and more about being seen as trustworthy.
Marketers’ job prospects are on the rise, according to the IPA Bellwether, as the number of brands looking to hire increases, although uncertainty around Brexit could hit that optimism going forward.
Huawei’s new flagship smartphone shows it has the tech know-how to compete with, and often beat, the best Apple and Samsung products on the market but to really take on the top two it needs to work on building its brand.
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