Lichtwer Pharma UK, providers of alternative medicines, has assumed ownership of the IPC Connect special Woman Family Health – a spin-off from the Woman brand. The deal will include exclusive advertising rights.
Research indicates that brands are not put off by influencer fraud and fake followers, and will continue to up investment.
Destroying surplus stock is a way to safeguard long-term brand equity, but if it damages your credibility in the short term, is it really worth the risk?
Catch up on all this week’s marketing news including Diet Coke sales overtaking classic Coke, Compare the Market’s loyalty push and TfL’s £500,000 diversity competition.
It can be hard for brands to agree on a point of view and even harder agreeing to tell the outside world what it is, but those that do will reap the benefits.
Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.
We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.
