Mother’s day extends to a Monday

While the rest of us were struggling to work last Monday week, lamenting the passing of yet another legendary weekend, The Diary hears the entire staff of Mother were safely tucked up in their beds. Their generous bosses decided to give the 45-strong team the day off.

Why, The Diary hears you ask? Partner Stef Calcraft explains: “We believe our fantastic staff, who work so hard throughout the year, deserve Mother’s Day off – for the obvious reason. “Mother’s Day was on the Sunday so we gave them the next day off. It happens every year and we want to show our appreciation”.

But spare a thought for the poor receptionist who spent the whole day fielding calls at the company’s empty offices. The Diary feels she deserves the Mother of all pats on the back.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here