TM owners being Jippii-ed?

Reading the news piece on Jippii (MW March 22), it made me wonder how companies like this (and many others) can get away with selling registered trademarks and tunes, which they presumably have no licence for, as downloads. Certainly Napster has had to manoeuvre through the courts to avoid the music publishers’ wrath, and companies such as Disney and Coca-Cola have a reputation for relentlessness in their pursuit of companies that use their trademarks without authority.

There has been no coverage of this issue: it’s as if it didn’t exist. As a trademark owner, Kawasaki has taken advice, but even the lawyers don’t know what to make of it. Can we assume that there has been no action by the big guns because they don’t know what to do either?

There has to be a case. These companies are selling, for profit, other organisations’ property. The fact that they are starting to advertise in the tabloids presumably indicates that they are making money in the process, unmolested by the trademark owners. Am I missing something?

Simon Belton

Kawasaki Motors

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here