ZagMe mobile phone service is ‘a success’

ZagMe, the location-sensitive mobile-phone advertising operator, claims that a trial of the medium in shopping centres has led to redemption rates of up to 20 per cent.

The trial of the mobile-phone shopping service has taken place at the Lakeside and Bluewater shopping centres and has involved more than 150 retailers.

During the first 12 weeks, more than 33,000 visitors to the shopping centres signed up to the service, which alerts shoppers by SMS messaging to offers while they shop.

Eighteen to 24-year-olds – the heaviest users of SMS – accounted for half of the ZagMe subscriber base. Customers in the 25to 34-year-old age group were the biggest spenders, with an average transaction value of &£18 per person.

Sports goods carried the highest average transaction value of &£51, followed by the fashion sector with &£30.

ZagMe claims that during the trial, 30 per cent of subscribers re-activated the service when they revisited the shopping centre and of these, more than 40 per cent activated it more than four times.

ZagMe hopes to sign up two further shopping centres shortly. It is also looking for a sponsor for its SMS-based free lottery ZagLotto, which is designed to retain subscribers’ interest in ZagMe while they are away from the shopping environment.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here