Bass poaches top Hyatt marketer

Bass Hotels & Resorts (BHR) has poached Gavin Hawthorn, a Hyatt International director, to be its director of relationship marketing for Europe, Middle East and Africa (EMEA), including the UK.

Bass Hotels & Resorts (BHR) has poached Gavin Hawthorn, a Hyatt International director, to be its director of relationship marketing for Europe, Middle East and Africa (EMEA), including the UK.

Hawthorn will be responsible for developing the company’s Priority Club Worldwide loyalty scheme, as well as looking at other potential loyalty programmes.

Hawthorn replaces Susan D’Arcy, who is promoted to director of brand development for BHR. He reports to Robin Wicks, senior vice-president of sales and marketing for EMEA.

At Hyatt International, Hawthorn was responsible for developing the company’s loyalty programme for EMEA. Prior to Hyatt, he worked for Hertz Rentacar as the UK partnership marketing manager.

The BHR business includes Holiday Inn, Crowne Plaza, Inter-Continental and Staybridge Suites. It owns and operates or franchises more than 3,000 hotels in 100 countries.

The Priority Club Worldwide loyalty scheme gives customers points for staying in the company’s hotels and flying with British Airways and Alitalia.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here