Tesco, has become the first UK supermarket to make pre-tax profits of more than £1bn – up from £995m last year. Sales rose 11.9 per cent in the year ending March 24.
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Catch up on all the important marketing news from this week including Under Armour’s focus on marketing effectiveness, Benefit’s brand revamp and the government’s proposed investigation into the online advertising market.
The RAF, which won Channel 4’s annual £1m Diversity in Advertising award, mocks the gender stereotypes that all too frequently appear in mainstream advertising after new research found 40% of the most watched ads feature women in cliched roles.
Co-op Bank is launching a business banking campaign that will use data to target SMEs across platforms including TV and social media as it moves to create campaigns beyond TV spots.
Marketing Week reviews the latest books and blogs for marketers.
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