Lloyds TSB has signed a six-month sponsorship deal with Freeserve. It will receive branded and tailored content, banners and links on four Freeserve channels – Learning, Careers, Babyworld and iCircle. There will be additional Lloyds branding on Freeserve’s ADSL platform (which allows always-on high-speed Internet access) through the news ticker element and sponsorship of celebrity interviews.
Research indicates that brands are not put off by influencer fraud and fake followers, and will continue to up investment.
Destroying surplus stock is a way to safeguard long-term brand equity, but if it damages your credibility in the short term, is it really worth the risk?
Catch up on all this week’s marketing news including Diet Coke sales overtaking classic Coke, Compare the Market’s loyalty push and TfL’s £500,000 diversity competition.
It can be hard for brands to agree on a point of view and even harder agreeing to tell the outside world what it is, but those that do will reap the benefits.
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