BBC Worldwide has teamed up with Warner Bros to launch ‘activity books’ featuring Warner Bros cartoon characters.
Allied Domecq, owner of spirits brands including Ballantine’s and Beefeater, is restructuring its global marketing team, resulting in the departure of media chief Patrick Burton and head of product development Ben Sear. The rejig follows the appointment of Kim Manley as chief marketer, in place of Todd Martin, who became Allied’s North American president last […]
British Gas, owned by Centrica, has announced the launch of its first “heavyweight” gas customer retention campaign, understood to have been prompted by tough competition in the domestic market and reports of a dwindling market share. A recent report by Datamonitor called “Market Share Monitor – Domestic Gas Commentary”, says that by the end of […]
Cosmo Girl, the National Magazines teenage monthly title that was due to launch this summer, has been delayed for a second time, according to industry sources. It is believed the delay has been triggered by a slump in the advertising industry. The magazine, which will target girls aged between 12 and 17 years old, was […]
Recruit marketing talent
Get your role in front of over 500,000 marketing professionals when you advertise with Marketing Week. Our team of experts provide bespoke solutions to help solve all your recruitment challenges.Find out more