First three Capital Web radio stations go ‘on air’

Capital Interactive, the online division of Capital Radio, has launched three of its so-called narrowcast Web-radio stations following syndication deals with, and

The stations, first mooted last summer (e-volve July 27, 2000), have been tailored to match niche lifestyles rather than traditional music genres. The idea is to combine radio, e-commerce and editorial elements to provide music entertainment for highly targeted audiences.

The first station, ATK 13 ( is syndicated to and offers music for “adrenalin lifestyles”, supplying a range of uptempo and “hard-edge” music to accompany the changing moods of modern gaming.

Chyra (, partnered with will play “quality” contemporary music and classic pop, while Glisn ( is aimed at the UK urban R&B and soul scene and is syndicated to “the home of black music”,

Iain Langridge, head of marketing at Capital Interactive, says his company “has a very strong market position, which has enabled us to attract the best partners to carry a brand new media product to new audiences.”

“With these bespoke radio streams, we have a unique ability to add value to our partner sites. Not only do we generate new revenue from their audiences for them, but we also encourage their users to stay on-site longer and visit more often – factors critical to building a successful online business,” he adds. brand director, Everton Wright, says the deal is “a great opportunity for us to showcase black-influenced music through the new Glisn stream and for Darkerthanblue to reach new audiences.”

Last July, Capital Interactive became the first UK online music provider to secure online radio rights with both major and independent record labels. It signed partnership deals with BMG, Universal, EMI-Chrysalis-Virgin, Jive, and AIM (representing the independents) which together account for around two-thirds of UK album sales.

Capital is claiming a technology innovation with its “soundscape” feature, which simulates the broadcast sound of Capital radio stations, “rather than the more traditional dead air and syncopation of the online experience”.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here