Matt loves to make artics roll

Job applicants are often encouraged to include unusual hobbies and achievements on their CVs to make prospective employers sit up and take notice.

But one agency boss has added a rare talent to his own list of pastimes.

Matt Etherington, head of brand naming agency Matt Etherington Names Names, met a challenge from workmates head on when they booked him onto a five-day crash course in lorry driving.

Unfazed, Etherington passed his road test first time, on day five of the course. He says: “I’m totally hooked on driving these monsters – it’s like driving a two-bedroom bungalow.”

Etherington is, perhaps sensibly, swerving round his latest challenge – giving his teenage son driving lessons.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here