McCann-Erickson Manchester has won the Sainsbury’s Bank below-the-line account, believed to be worth up to &£10m.
The agency will be involved in creating the bank’s new visual identity as well as working to tie the brand in more closely with the retailer’s stores.
It is unclear if incumbent WWAV Rapp Collins Media was among the seven agencies which pitched for the account. The above-the-line account held by M&C Saatchi was not reviewed and neither was the media business held by New PHD and Walker Media.
Recently appointed Sainsbury’s Bank brand director Tom Kerr says: “To take the bank forward, we need to develop an even stronger association with Sainsbury’s and its many brand qualities, which include strong customer service, quality and value for money.”
Kerr was appointed at the beginning of the month to the bank’s top marketing role. He joined from the Bank of Scotland where he was responsible for customer strategy.