Banks Hoggins lands £1m Duckhams brief

Banks Hoggins O’Shea/FCB has picked up the £1m creative advertising account for BP-owned lubricant brand, Duckhams.

The appointment follows BP’s acquisition of Burmah Castrol last year for £3bn. Castrol consolidated its £15m European advertising account into Banks Hoggins and Springer & Jacoby in May last year, ending its 20-year relationship with Bates. Castrol is understood to spend about £3m in the UK, where it is handled by Banks Hoggins.

Duckhams product group manager Ellen Clark says: “Following BP and Castrol coming together last year we are delighted to consolidate the two above-the-line tasks into Banks Hoggins O’Shea.”

BP is only interested in keeping Burmah Castrol’s lubricant business, which is being merged with Duckhams. It is in the process of trying to sell Burmah Castrol’s chemicals business for about £800m.

The management team for Castrol’s lubricants business previously developed a two-pronged marketing strategy.

Global tie-ups have been developed with brands such as Formula 1 and BMW, which refers to Castrol as a supplier of choice in its literature.

Castrol has also adopted a strategy of expanding into developing markets such as India and China.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here