Digest
NatWest is giving credit card holders the chance to win 1 million air miles in a draw on 27 June.
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Brands to increase spend on influencer marketing despite fraud concerns
Research indicates that brands are not put off by influencer fraud and fake followers, and will continue to up investment.
Charlotte Rogers: Burning clothes is a bad move for Burberry’s brand
Destroying surplus stock is a way to safeguard long-term brand equity, but if it damages your credibility in the short term, is it really worth the risk?
Diet Coke, TfL, Unilever: 5 things that mattered this week and why
Catch up on all this week’s marketing news including Diet Coke sales overtaking classic Coke, Compare the Market’s loyalty push and TfL’s £500,000 diversity competition.
Tanya Joseph: Taking a stand will get consumers to believe in your brand
It can be hard for brands to agree on a point of view and even harder agreeing to tell the outside world what it is, but those that do will reap the benefits.
