Dotmusic, which claims to be the UK’s biggest music website, is about to relaunch with a new look intended to make navigating the site easier. It will also use a new kind of Flash technology ad. The site, owned by United Business Media and with close ties to its Music Week print title, has been up for sale since December.
Marketers’ job prospects are on the rise, according to the IPA Bellwether, as the number of brands looking to hire increases, although uncertainty around Brexit could hit that optimism going forward.
Huawei’s new flagship smartphone shows it has the tech know-how to compete with, and often beat, the best Apple and Samsung products on the market but to really take on the top two it needs to work on building its brand.
The Dutch brewing company says a lack of shared data, not enough collaboration and marketers not investing in the right places is holding back its ecommerce ambitions.
Direct Line Group’s brand strategy is best-in-class, as evidenced by its IPA Effectiveness Award win last week. Here’s 10 reasons why marketers should sit up and take note.
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