Genie launches UK’s first mobile check-in

British Airways has signed a deal with Genie, BT’s mobile Internet portal, to provide the UK’s first mobile phone check-in service.

In what is described as a “world first”, customers will be able to check flight availability, travelling times and check in using the WAP-enabled seat map.

The WAP check-in facility complements BA’s existing PC-based online check-in service. At first the service will be available only to Gold and Silver members of the airline’s frequent flyer programme, the Executive Club. It will later be rolled out to all executive members.

The service will be available through the travel area on Genie’s mobile Internet portal, as well as through BA’s web and WAP sites.

“Being able to check if there are seats available, whether your flight is on time and the ability to check in by phone makes life easier. It’s all about offering people a choice in how they manage their travel,” says Chris Vukelich, BA’s general manager of Internet partnerships.

Over the coming months Genie, which has 4 million registered users, will be rolling out its web and WAP portals throughout Europe and Asia Pacific.

Content on the portals, which are already available in Japan, Hong Kong, the Netherlands, France, Germany, Italy and Spain, includes entertainment from E4, MTV and Ministry of Sound as well as sport, news and up-to-the-minute stock quotes.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here