P&G secures exclusive ads in Your Life

Your Life, IPC Media’s new weekly women’s magazine, has secured an exclusive, multi-million pound advertising deal with consumer goods giant Procter & Gamble.

The deal, which will last eight weeks, hands P&G six pages of advertising in each issue, the total advertising pagination being carried by the magazine.

This is believed to be the first exclusive deal between an advertiser and a magazine publisher in the UK.

Your Life, which targets ABC1, 35-plus women, 25 April launched with an introductory price of 75p. The launch follows the simultaneous demise of IPC’s 45-year-old magazine, Woman’s Realm.

Your Life will have a regular cover price of &£1.20 and a print-run of 700,000. IPC Media’s sales target for the magazine is 200,000 (MW April 19).

The deal between P&G and IPC Media follows a downturn in press advertising (magazines and newspapers combined) volumes in March.

Recent figures from MMS on total ad spend reveal P&G spent &£10.1m for its total advertising in February this year.

The launch issue of Your Life includes five pages of advertising for different P&G products – Max Factor, Hugo Boss, Fairy detergent, Pantene and Olay cosmetics. A spokeswoman for IPC Media says that the number of advertising pages would be “rising after eight weeks”.

Your Life will be supported by a &£2m through-the-line press and radio campaign, with the strapline: “Your Life – Live it Up”. The magazine will use model Twiggy as its launch celebrity to attract mature women readers.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here