Month: April 2001

Grey set to lose £12m ShopSmart business

Marketing Week

Grey looks likely to lose the £12m creative account for ShopSmart, the UK’s biggest online shopping portal, after Barclaycard agreed to buy the company this week. The creative account and the media account, handled by MediaCom, are likely to go to BMP DDB and OMD UK respectively, Barclaycard’s creative and media agencies. Under the terms […]

Being careful who they talk to

Marketing Week

That a major teenage Web portal is to close chat rooms that have been infiltrated by paedophiles (MW last week) is a decision to be both applauded and wondered at. Applauded because it’s absolutely right that website owners don’t absolve themselves of responsibility when it comes to the safety of their users online. Wondered at […]

Back on track?

Marketing Week

Reebok was the trainer brand of the Eighties, but by the end of the Nineties it had been eclipsed by the aggressive advertising of Nike. Reebok is now bouncing back with an offensive on the fashion market, but claims it is maintaining its root

UK trailing in broadband poll

Marketing Week

Tony Blair’s vision of a wired UK economy has been dealt another blow by new findings that show the UK lagging badly behind other countries in terms of broadband Internet access. The number of home Internet users with broadband connections is far behind much of Asia, Europe and the US, according to Web monitoring company […]

University for Industry in head marketer quest

Marketing Week

University for Industry (UFI), the Government-run lifelong learning initiative, is looking for a marketing director following the departure of David Croisdale-Appleby. A spokeswoman for the organisation said Croisdale-Appleby had left the organisation to pursue other business interests. Croisdale-Appleby joined UFI from his own agency, Creative Synergy, where he was chairman and chief executive. Previously he […]

A website that rats on love rats

Marketing Week

The Diary sends a friendly warning to all those secret philanderers who think they’ve got away with some cost-free nooky on the side. Your secret may be safe no longer. Following in the footsteps of the notorious Fuckedcompany.com, a site which predicts which dot-coms will be next to go to the wall, comes Cheatingscum.com. The […]

Premier League hatches plan to cull the number of its sponsors

Marketing Week

The FA Premier League, which currently has nine associate sponsors, will slash that to five next season in an attempt to make the partnership more exclusive. Associate sponsorship is assessed every year, with each company paying about £1m a year. Sponsors have yet to be announced for the coming season, but it is thought they […]

Being careful who they talk to

Marketing Week

That a major teenage Web portal is to close chat rooms that have been infiltrated by paedophiles (MW last week) is a decision to be both applauded and wondered at. Applauded because it’s absolutely right that website owners don’t absolve themselves of responsibility when it comes to the safety of their users online. Wondered at […]

Self Trade online share trader to rebrand as DAB Bank

Marketing Week

Online share trading company Self Trade is to be repositioned and rebranded as a wealth management bank, to compete with companies such as Abbey National’s Inscape. The rebrand follows the company’s takeover in December last year by German bank Direkt Anlage Bank (DAB). From early next year Self Trade will be rebranded DAB Bank and […]

Self Trade online share trader to rebrand as DAB Bank

Marketing Week

Online share trading company Self Trade is to be repositioned and rebranded as a wealth management bank, to compete with companies such as Abbey National’s Inscape. The rebrand follows the company’s takeover in December last year by German bank Direkt Anlage Bank (DAB). From early next year Self Trade will be rebranded DAB Bank and […]

Tories fail to snort at curry joke

Marketing Week

A curious tale about the Conservative Party came to the Diary’s attention this week, from ad agency The Immediate Sales Company. The agency created an ad for a new Westminster restaurant, The Cinnamon Club, featuring nothing more than two “lines” of curry powder. However, Tories putting together the programme for the party’s annual ball at […]

Mother’s day extends to a Monday

Marketing Week

While the rest of us were struggling to work last Monday week, lamenting the passing of yet another legendary weekend, The Diary hears the entire staff of Mother were safely tucked up in their beds. Their generous bosses decided to give the 45-strong team the day off. Why, The Diary hears you ask? Partner Stef […]

Give me back my husband!

Marketing Week

As a loyal and loving wife, I was very concerned to read in last week’s Diary that life has been “a bit hectic” for my husband, Matthew Patten. Since the recent birth of our fourth child, Matthew has been rushed off his feet with breakfast meetings and evening receptions, which often require him to stay […]