Is there a future for women’s weeklies?
Marketing WeekPublishers keep on launching titles into the declining women’s weekly market. But can they really revitalise this ailing sector?
Publishers keep on launching titles into the declining women’s weekly market. But can they really revitalise this ailing sector?
A high turnover of TV programme sponsors all too easily confuses the intended target audience.
The Royal Society for the Protection of Birds is seeking to replace marketing director Frances Hurst who is quitting in June to go travelling.
A Motorsport boss claims his livelihood is on the line because of a bitter feud between two of the world’s largest sports sponsorship agencies. Murray Soanes, who runs a team of the same name in the British Touring Car Championship (BTCC), claims a deal with Ford has foundered because of the argument between Octagon and […]
Sainsbury’s, the supermarket chain, is strengthening its ties with TV chef Jamie Oliver with the launch of an extensive range of own-brand fresh herbs. The range, which will change every three months, includes basil, parsley and coriander as well as sorrel, garlic chives, lemon thyme, chervil, peppermint and lavender. Sainsbury’s new product development manager Mira […]
Overland, the UK footwear group which licenses Caterpillar clothes globally and footwear within Europe, has appointed Fresh as its first global advertising agency, without a pitch. The appointment follows the departure of the company’s global creative director, Shubankar Ray, last year and a recent restructure within the organisation. Ray was responsible for the in-house creative […]
Scottish agencies finally have something to sing and dance about. Their influence has spread and clients are beginning to appreciate the benefits of looking north of the border.
Roche Consumer Health has joined up with Carlton Screen Advertising (CSA) to launch a film season that aims to raise awareness of its Feminax painkiller brand. The Feminax Film Season will run in cinemas every Wednesday night for six weeks. For a reduced rate of &£2, cinema goers will be able to see feature films […]
Charities’ income remains steady, but their coffers are being filled by a dwindling band of people. New approaches are needed.
Considering the parlous state of English tourism, thanks to the foot and mouth crisis, the industry’s governing body is doing its level best to inject some pride – or so you’d think. However, one of The Diary’s avid readers just couldn’t help tipping us off when, intrigued by the English Tourism Council’s (ETC) latest attempts […]
Coca-Cola has launched a major advertising campaign to promote some of its major soft drinks brands. Five separate campaigns will break in early May. The key brands include Coca-Cola, Diet Coke, Alive, Dr Pepper and Fanta. Coca-Cola’s new “Life Tastes Good” campaign broke on 22 April and uses three ads featuring people telling stories about […]
Tiny Computers has handed Coltas, the Glasgow-based advertising agency, its UK creative account worth about &£40m. Outgoing agency Golley Slater has held the creative account for six years. The win is one of the biggest for an agency based outside London. A spokesman for Tiny says: “It was felt that we needed a fresh approach. […]
HSBC is introducing a range of retail discounts, competitions and special offers for credit card customers, tailored to their spending patterns, after failing to increase its share of the credit card market. A spokeswoman for the bank says the move is “in line with HSBC’s policy of trying to get to know our customers a […]
Following the Etireno affair ethical trading is in the spotlight once more. Companies trying to promote themselves as ethical face the prospect of being ridiculed for hypocrisy, yet those that ignore the issue are likely to find their brand im
PowerGen is targeting students as part of a national brand-building campaign, believed to have been prompted by recent ads from British Gas. British Gas launched its latest TV and press campaign at Easter. The customer campaign highlighted the 2 million consumers who have decided to come back to British Gas after dalliances with rival companies […]