AKQA, a leading Web agency, has laid off 36 staff at its San Francisco office. Ajaz Ahmed, the founder and former chief executive of AKQA, and now its chief marketing officer, says the redundancies “are reflective of the state of the industry”
Online ventures struggling to survive are not helped in their quest for ad revenue by arbitrary Web measurement methodologies.
Companies are increasingly looking to expand their profile through sponsorship, and DIY retailer B&Q is no exception. The retailer has signed a deal with the British Touring Car Championship to enter its own pair of Honda Integras in the production car class. The team has two dedicated drivers, but the Diary feels they may just […]
Psion’s marketing director Alasdair Seton-Marsden has been made redundant as part of a £11m restructure which has resulted in 100 job losses at the company’s London and Milton Keynes offices. It is understood that the marketing department has been cut from 14 to three people and there are no plans to appoint a new marketing […]
Your Life, IPC Media’s new weekly women’s magazine, has secured an exclusive, multi-million pound advertising deal with consumer goods giant Procter & Gamble. The deal, which will last eight weeks, hands P&G six pages of advertising in each issue, the total advertising pagination being carried by the magazine. This is believed to be the first […]
Despite a plethora of new and innovative media, consumers still consider TV the most effective, informative and responsive medium for advertising.
Burger King is considering a shake-up of its international marketing operations following the appointment of global chief marketing officer and executive vice-president Chris Clouser. Clouser, who started at the Diageo-owned fast food chain this week, has overall responsibility for creating and implementing international marketing strategies including research, new products, pricing, promotions, sponsorship, corporate communications and […]
Lloyds TSB is launching an iTV banking service, following the self-proclaimed success of its Internet venture in the UK. But not everyone agrees with the multi-platform approach.
Pret a Manger is seeking its first dedicated head of UK marketing, as the sandwich and coffee shop chain expands overseas. The role will entail full day-to-day responsibility for the marketing of the chain’s UK outlets, with a focus on promoting stores outside London. The successful candidate will report to Pret’s international head of marketing, […]
Sainsbury’s, the supermarket chain, is strengthening its ties with TV chef Jamie Oliver with the launch of an extensive range of own-brand fresh herbs. The range, which will change every three months, includes basil, parsley and coriander as well as sorrel, garlic chives, lemon thyme, chervil, peppermint and lavender. Sainsbury’s new product development manager Mira […]
Capital Radio has started the search for a new agency to handle its £5m advertising business.
Overland, the UK footwear group which licenses Caterpillar clothes globally and footwear within Europe, has appointed Fresh as its first global advertising agency, without a pitch. The appointment follows the departure of the company’s global creative director, Shubankar Ray, last year and a recent restructure within the organisation. Ray was responsible for the in-house creative […]
Online ventures struggling to survive are not helped in their quest for ad revenue by arbitrary Web measurement methodologies.
Companies are increasingly looking to expand their profile through sponsorship, and DIY retailer B&Q is no exception. The retailer has signed a deal with the British Touring Car Championship to enter its own pair of Honda Integras in the production car class. The team has two dedicated drivers, but the Diary feels they may just […]
Matthew Clark is relaunching its sweet cider, Red C, with a “contemporary” design. The move comes less than two years after it was first launched in the on-trade arena. The idea behind the redesigned bottles is to set the brand apart from traditional ciders, allowing it to compete with other premium packaged alcoholic drinks targeting […]