The Media Vehicle Group (TMV), the company that sells ad space on supermarket trolleys, is to allow advertisers the chance to offer samples of their products in supermarket car parks. The ambient media specialist will be offering the service, called Car Park Sampling, in 250 car park sites at Sainsbury’s stores. TMV already has the […]
So “industry sources” claim the launch of Cosmo Girl is going to be postponed, do they? We’ve said it time and again to anyone who will listen – including Marketing Week. Cosmo Girl is set to take the teen market by storm in September this year. And Cosmo’s fun and fearless little sister will be […]
The UK advertising industry is in danger of losing its mantle as the most creative and innovative in the world, unless it goes all-out to promote its “creative star quality”, according to the new president of the Institute of Practitioners in Advertising (IPA), Bruce Haines. Leagas Delaney chairman Haines began his two-year presidency this week […]
I read with interest your piece on “putting creativity in touch with the media” (MW April 12). The cause of this problem seems to be the size of media companies and structures that go with managing scale, rather than the ability of media personnel to work hand in hand with creative agencies and to ensure […]
The UK advertising industry is in danger of losing its mantle as the most creative and innovative in the world, unless it goes all-out to promote its “creative star quality”, according to the new president of the Institute of Practitioners in Advertising (IPA), Bruce Haines. Leagas Delaney chairman Haines began his two-year presidency this week […]
The BBC has issued a tender for the £10m above-the-line and £30m below-the-line advertising business associated with the TV licence fees.
Cold Eye, the creative agency set up by former Maher Bird Associates partners Philip Bird and Mark Tomblin, will cease trading within the next month. The London agency, which opened its doors more than three years ago, has completed work for all its clients and is being wound up by its partners. Managing director and […]
It’s not very often an ad creates a star, but Halifax’s “Sex Bomb” execution has done just that. When Halifax employee Howard Brown appeared in the ad, singing said song, with lyrics adapted by the building society’s creative agency Delaney Lund Knox Warren, it seems many female viewers were turned on to more than his […]
Ebay, the world’s largest online auction company, is hoping to accelerate its international growth with the signing this week of a major affiliate marketing deal. Ebay has teamed up with Commission Junction (e-volve March 22), which claims to be the leading player in online affiliate marketing. The deal means Ebay will be able to attract […]
Bristol-Myers Squibb UK, the toiletries and hair-care company, has drafted in its marketer from Thailand, Simon Worraker, as marketing director for the UK and Ireland. Worraker, who has already started his new role, reports to the general manager for UK & Ireland, Chris Elshaw. Following the appointment the company has announced a large increase in […]
Retailers in London say they will be opening for business as usual on May 1 despite predicted widespread unrest in the capital when next week’s “May Day protests” take place. The national press has made much of the planned anti-capitalist demonstration, with retailers such as the Body Shop, Gap, McDonald’s and Starbucks mentioned as possible […]
WPP is now a major player in Korea after buying a majority share in AD Venture, but the promotion is too late to help the group win Unilever’s media account.
UKTV, the joint venture between Telewest-owned Flextech and the BBC, has postponed flotation plans until next year at least, owing to the current economic climate. Reports had indicated that final approval for the flotation of UKTV was dependent on the completion of a review of the corporation’s commercial arm, BBC Worldwide, by the BBC director […]
Mortgage provider Charcol is to reposition its online mortgage brokering service, Charcolonline, as a fund supermarket, offering a variety of other companies’ financial services. Charcol marketing director Maria Davlantes says the move follows research which revealed that customers see the company as “authoritative about the financial sector”. Charcol will reposition itself later this year. Although […]
I agree with Volkswagen that dramatising safety reminds people that driving can be dangerous (MW April 5). Driving can be dangerous, so why try to ignore the fact? By including the EuroNCAP safety message in its Laguna TV and press ads, Renault is engaging with a real-life issue, not shying away from it. In a […]