The UK’s banks and building societies are world leaders in financial services marketing, according to a survey by marketing consultants I&B Group. The analysis – of 33,000 financial products worldwide – found that UK companies are experts in developing successful financial products and communicating with customers. They also excelled in retail banking, although their European […]
The Diary hears that PR agency Red Rooster has been appointed to handle the UK and European launch of a “revolutionary” new product called Ultrabite. However, for the benefit of our undead readership, this is not a product developed for the pan-European vampire population. In fact, as Red Rooster explains, Ultrabite is actually a new […]
Charles Schwab Europe’s senior vice-president and head of commercial development Russ Shaw is leaving the company to join NTL in a senior management role. Shaw is understood to have taken voluntary redundancy as a result of cost cutting across Charles Schwab’s divisions, which has resulted in about 160 redundancies since April. As head of commercial […]
Lorna Tilbian and three others, including Richard Hitchcock and Paul Richards, have quit as the media team at WestLB Panmure. They are believed to have taken a small stake in specialist stockbroker Numis, but are on gardening leave. Among WestLB clients are WPP Group and Jazz FM.
BDH TBWA has been appointed by S&A Foods to create a launch campaign for the company’s first branded ethnic food range.
The Advertising Standards Authority (ASA) has upheld two complaints against Virgin Trains’ recent press and poster ad for a travel offer promising 50 per cent off all fares. It ruled that the ads were misleading, since the offer did not apply on all routes or to existing discount railcard holders.
De Post, the Belgian post office, is to offer every Belgian citizen a free e-mail ‘post box’ from the end of this year. Charges will be made for official documents ordered over the system, which can be delivered either via the Internet or the existing postal system. E-mails between individuals using the system will be […]
I do not believe for a moment that Nigel Mansell (MW last week) could not remember the name of the “Sophie Dahl” fragrance. Amnesia was self-induced for the sake of a good headline, “What was it that naked model was selling again?”, and a good sign-off, “Sophie Dahl has a fantastic figure, but I cannot […]
P&G has put Big Brother-style cameras in homes to carry out consumer research, but will it ever replace traditional methods?
I have read Marketing Week for many years and have always been impressed by the way it covers marketing news in depth and at speed. Sometimes, however, the subbing goes a bit astray. “Jazz FM hires its first head of marketing” offers a good example. “Jazz FM has appointed Nicola Young as its first head […]
MyPoints Europe, an online incentive scheme part-owned by GUS, has signed a deal with UKaffiliates.com to have its MyPoints programme promoted on over 3,000 UK websites. MyPoints pays each affiliate a set fee for every person that registers directly from the affiliate member’s site.
Boltblue, which claims to be the UK’s leading mobile Internet portal, has launched the “first ever mobile phone election” from its website, www.boltblue.com. The Boltblue SMS election, which takes place on June 5, has been set up to “accurately gauge the mood of the UK’s voters and test the propensity of people to use their […]