Allied Domecq unveils pre-mixed Kahlua-based range of cocktails

Allied Domecq is launching a range of ready-to-drink (RTD) cocktails based on its Kahlua liqueur and is also considering a similar extension of the Tia Maria brand.

The Kahlua range, which includes 200ml bottles of White Russian, B52, and Mudslide, will be rolled out in the off-trade sector this month following a test launch earlier this year.

A spokesman for Allied Domecq says the Kahlua cocktails, which were originally launched in the US, will be available in UK bars by the end of this year.

There is no advertising planned for the range at the moment.

Allied Domecq would not confirm any plans to a launch an RTD version of its coffee liqueur Tia Maria, but the spokesman adds: “Like most other companies Allied Domecq is always looking at ways in which it can build and strengthen its brand position and RTD formulas are included in that mix.”

He says that, unlike the Kahlua range, a Tia Maria RTD could be launched in the UK first as it is the brand’s “focus market”.

The drinks group yesterday (Tuesday) reported a 16 per cent rise in half-year profits. However, Allied Domecq’s share price fell after investors heard that, for the same period, it raised its wine and spirit advertising and promotional spend by less than one per cent – from &£160m to &£161m – which could be offset against the higher profits.

Allied Domecq, also produces Ballantine’s scotch, Beefeater gin and Sauza tequila.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here