Canon UK has appointed EPB Communications to handle the launch of its range of colour printers and fax machines.
The launch campaign, which is worth up to £2m and breaks later this month, will include press and poster ads as well as an online campaign created by EPB’s sister agency, Kioken UK.
The ads will stress the competitive edge that colour can bring to small and medium-sized enterprises (SMEs) as well as bigger businesses by featuring images of monochrome office environments. Straplines such as “Colour blindness affects four out of five British businessmen” aim to emphasise the fact that 80 per cent of printers bought by businesses last year were black and white.
Jessica Stevens, Canon UK general manager marketing communications, says: “We want to accelerate our growth and emphasise Canon’s leading position in imaging and networks.”
Media buying will be handled by CDP Media, which holds Canon’s media buying account in the UK. Canon Europe is talking to various agencies about consolidating its £30m pan-European creative and media accounts.