Wheel to unify BT Cellnet sites

BT Cellnet has appointed Web agency Wheel to merge its consumer and corporate websites into a “single cohesive site” (btcellnet.net) for use as a customer acquisition and retention tool.

The first phase of the relaunched site is expected to go live in July. Wheel is tasked with pulling together the various elements of BT Cellnet’s Web presence.

The aim is to develop a Web-marketing tool that will have the multiple functions of profiling customers, driving registrations and providing opportunities to crossand up-sell goods and services.

Wheel business manager Michael Wrigley adds: “The brief allows us to showcase our core skills – branding, creativity, strategic advice, implementation and project management.”

BT Cellnet has about 10.25 million customers using its voice services, including over 1 million customers with mobile Internet-enabled phones. But its number two position after Vodafone has come under increasing threat from third-placed Orange, which is the UK’s fastest-growing network. Cellnet has also stated that it wants to switch its focus from pre-pay customers to higher-paying subscription-based customers.

Wheel, which won the account following a six-way pitch, has had a turbulent few months. The result of a merger last December between Pres.co and Foresight, Wheel recently split back into its two constituent parts, with Pres.co retaining the name. A fifth of the workforce was cut because of the demerger.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here