BMP/Claydon to share FSA task

The Food Standards Agency has appointed BMP DDB and Claydon Heeley Jones Mason to handle its creative advertising account.

The two agencies are understood to have pitched together for the business in a final head-on contest against Abbott Mead Vickers.BBDO. Delaney Lund Knox Warren was eliminated at an earlier stage, while WCRS pulled out of the pitch.

The work will comprise several projects relating to a number of food issues, and the budget is expected to run to several million pounds. Media will continue to be handled in house by the FSA.

A spokesman for the agency, which was set up last year to handle food issues such as labelling and safety, says there is no conflict caused by BMP DDB’s work for the Meat & Livestock Commission (MLC).

The MLC is launching a TV ad campaign for the British Pig Executive on Monday May 14, to promote red meat following the foot-and-mouth outbreak.

The FSA spokesman adds: “The agencies will be working with us on a number of issues. The first major campaign, about food hygiene, will break in the autumn.”

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here