Laying carpet is like making love

The Diary would like readers to spare a thought for Acorn Creative Consultants of Manchester – the agency has been handed the unenviable task of “adding consumer appeal to carpet underlay”.

The agency might have won the business for Duralay’s Treadmore brand underlay, but advertising something as dull and invisible as lino is surely one of the most thankless tasks around.

Acorn has come up with “Treadmore Elephant” as the campaign’s character. But perhaps it should have hired the Fast Show’s gigolo Swiss Tony to help out, using his strapline: “Making love to a beautiful woman is a lot like laying a carpetand if you’re good enough, you’ll get an underlay”.

Good luck to everyone at Acorn – you’ll need it.

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