NTL and Telewest launch shared ad sales venture

The digital cable TV platforms NTL and Telewest have joined forces to enable advertisers to buy a single campaign across the entire cable industry.

NTL has appointed Flextech Sales as the exclusive advertising sales representative across its digital interactive, EPG (electronic programme guide), Internet (TV and PC) and broadband cable modem Internet platforms. Flextech Sales is a division of Flextech, the content arm of Telewest.

The combined NTL and Telewest offering for advertisers launches on July 1 and the companies claim the venture is a “first” for the UK cable industry.

The initiative follows industry speculation about the eventual merger of NTL and Telewest. However, it is understood that NTL has ruled out the possibility of a merger in the foreseeable future.

NTL managing director Stephen Carter says: “This is another example of NTL and Telewest working together and follows the success of Front Row [a pay-per-view service venture between Telewest and NTL]”.

“Cable now offers an easy-to-access, unified platform for advertisers to target.”

Telewest has announced the launch of &£25-a-month Talk Unlimited service, offering residential customers unlimited local and national calls, 24 hours a day and seven days a week.

The package includes line ren-tal and for the same price it is also possible to subscribe to 14 digital TV channels and access interactive services.

Andy Lockwood, Telewest’s former operations director of business services, has left the company to join 186k, the telecoms subsidiary of the Lattice Group, as vice-president of sales and marketing.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here