RSA appoints Mike Sommers to head property relaunch

Royal & Sun Alliance (RSA) has appointed former Prudential marketer Mike Sommers to the new role of chief marketing officer of its property services division.

Royal & Sun Alliance (RSA) has appointed former Prudential marketer Mike Sommers to the new role of chief marketing officer of its property services division.

Sommers will relaunch the division through an internal project called New Move, which will make changes to the company’s 428 estate agencies. The aim is to offer homebuyers advice on all aspects of moving home, such as conveyancing and maintenance.

Sommers will report to chief executive of property services Charles Taylor.

Sommers became a marketing consultant in 1995 after a series of high-profile marketing jobs. He says he was attracted to RSA because he wants to “change people’s perception of estate agents”.

Sommers was hired by Prudential in March 1999, as consultant marketing director charged with the task of shaking up the marketing department.

In June of the same year, the Pru announced it would cut its marketing team by almost half, from 125 people to just 70.

Sommers was managing director of MGM Cinemas until 1995, when he became a casualty of the company’s takeover by Virgin. From 1991 to 1993 he was marketing and premises director of TSB.

He joined TSB from Woolworths, where he spent seven years as marketing director and says it was a job he regretted leaving.

Royal & Sun Alliance saw profits plummet from £566m in 1999 to £476m in 2000.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here