Tomy picks chief for new European division

Tomy Group has appointed Eric Rossi to the newly created post of president of Tomy Europe. He will have responsibility for marketing the Japanese toy brand across the continent.

Tomy Europe is a new division set up to help the company realise its three-year plan to become one of Europe’s leading toy manufacturers.

Rossi, who was previously managing director of Tomy France, will be responsible for defining Tomy Europe’s expansion strategy and overseeing product marketing, brand management and communications to build the company’s core brands.

Tomy UK marketing director Sally Plumridge will report directly to Rossi, along with all other regional marketing directors.

Alan Munn, president of Tomy UK, has been promoted to the new position of chairman and chief executive of Tomy Europe.

“Tomy is very strong in the UK and France. Centralising the European group will allow us to develop the brand in other markets, such as Spain and Italy,” says Munn.

He says it is too early to speculate whether Rossi will review Tomy’s European advertising agencies, adding: “We are always reviewing the effectiveness of our communications. It is too early to say whether there will be any changes.”

Tomy’s UK creative account is held by Focus on Kids, while MediaCom handles media.

Tomy is the biggest seller of pre-school toys in the UK. As well as its toy range, which includes Thomas the Tank Engine train sets, Mega-Sketcher and Tumblin’ Monkeys, it makes baby monitors and baby carriers.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here