Digest

Betting revenues will not salvage ailing UK sports websites, according to a report by Forrester Research. It says this market is still over-supplied, and the next five years will see both the multiand single-sport market ‘decimated’, leaving a few leading players. Forrester forecasts that just 15 per cent of sports site revenue will come from betting by 2006, so survival will depend on capturing unique content rights, building a strong user community, and leveraging online and offline promotional abilities.

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