Hitachi appoints md to steer European division

Hitachi has promoted deputy managing director Shutoku Watanabe to head its European home electronics division.

Watanabe’s promotion follows the departure of managing director Isao Onishi, who stepped down to return to Japan.

Watanabe will oversee the marketing budget, which is handled by advertising agency Hakuhodo UK.

A spokesman for Hitachi says the marketing budget varies depending on products launched during the year.

Last year, Hitachi Europe launched a &£3m press campaign, created by McCann-Erickson Windsor, aimed at the corporate business community, with the strapline: “Let us show you the future.”

Watanabe joined Hitachi in Japan in 1970 after university and became manager of product planning, before becoming head of UK product planning in 1996.

He takes over as Hitachi merges its IT products and consumer electronic departments.

“With the increasing convergence of home entertainment and IT products, the merging of Hitachi’s consumer electronics and IT divisions will improve the effectiveness of its teams,” he says.

“The merger will help strengthen and develop our customer-related sales and support activities and benefit all our dealers, not only in the UK, but throughout Europe.”

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here