Maiden unveils money-back offer to boost outdoor sales

Maiden Outdoor is launching a money-back guarantee offer, called “What you get is what you pay for”, to encourage advertisers to the outdoor medium during the summer.

The company is offering two types of 48-sheet national packages called “power packs”. The 3,000 panels in the packages are mostly from its roadside portfolio, but will also incorporate some from its railway franchise.

The sites are being offered over four weeks in July and August, traditionally a quiet time of year for bookings of outdoor advertising.

Maiden claims the packages will be sold on the basis that advertisers will only pay the agreed price for the products as long as their objectives for awareness of the campaign have been achieved. This will be measured by research carried out by RSL.

Maiden has made a similar offer on its supermarket point-of-sale six-sheet posters for the past two summers. It offered money back if advertisers’ sales did not increase.

Maiden Outdoor managing director David Pugh says: “In this case we can’t prove an increase in sales, but will be able to prove awareness of a campaign.”

Maiden has announced the offer to coincide with the Outdoor Advertising Association’s annual conference, which takes place this week in Barcelona.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here