Royal Bank of Scotland Group (RBS) is restructuring its marketing department following the departure of NatWest marketing director Frazer Smith.
Smith has left RBS-owned NatWest to join Capital One, where he becomes vice-president and head of European brand. He will report to vice-president of worldwide brand management Bill McDonald.
Capital One has created the job to put greater emphasis on branding. UK head of marketing Christine Fullerton, who now reports to Smith, previously oversaw the work.
RBS has created three marketing roles following Smith’s departure.
Former RBS retail banking director Ian Henderson has been appointed retail marketing director and will be responsible for marketing NatWest and RBS.
Two brand director roles have been created. Former RBS marketing planning director Ian Stuttard, becomes brand director for RBS. A brand director for NatWest has yet to be appointed.
Brand directors will be responsible for business, product and communications development – areas previously covered by Smith and Henderson in their old roles.
Henderson, Stuttard and the new recruit will report directly to retail banking chief executive Gordon Pell.