Reebok rolls-out virtual shopping

Reebok is to launch its first virtual shop at www.reebok.co.uk in partnership with online retailer Kitbag.com.

The store will open in June and will be be the sportswear brand’s e-commerce debut.

The store will sell Reebok products rarely found on the high street. These include an exclusive range for the online store and imported US Reebok products, previously unavailable in the UK.

Reebok UK head of interactive Nigel Hill says: “Through our partnership with Kitbag, we are seeing new opportunities opening up. Most importantly, Reebok.co.uk will enable us to talk directly to our consumers.”

Reebok’s competitor Nike already sells online, but Adidas has yet to provide a similar service for UK customers, although it does provide an online catalogue, listing products available in the shops.

Last month, Reebok’s global marketing chief Angel Martinez stepped down after 21 years (MW April 19). He cited family reasons for his departure.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here