This one looks like it’s a dead cert

Caribbean online bookmaker Sunnysportsbook.com has come up with a very novel way of bypassing the minimum wage. It is employing a dead man.

Every morning the company’s 15-strong marketing team is required to hold a séance led by their chief executive. They make contact with an English spirit called Aubrey, who gives the team racing tips which are then passed on to punters.

“We all stand in a circle, hold hands and hum,” says a spokeswoman, before adding, “Our chief executive’s a bit strange.”

Apparently Aubrey’s tips are relatively successful. After seeing hirsute racing pundit John McCririck flapping his arms about on Channel 4, the Diary thinks Aubrey sounds like a breath of fresh air.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here