Untitled

I am flattered that my letter received a reply in your august publication. A whole month has passed and we teachers are immersed in SAT’s preparation. However I must, out of politeness, reply to the correspondent, Doug Garner.

The example Mr Garner quotes does not refute my claim. As you are aware Doctor Who is a person and therefore it should be Doctor Who’s Tardis. I stick to my guns, (with clichés like that you can see why I teach rather than create), “whose” or “of who” is a possessive pronoun, like “its”, “yours” and “our”. Doctor Who has a Tardis, it is the Tardis of Doctor Who, aka Doctor Who’s Tardis. Now class, if you feel I am wrong on this one, I will need more evidence or a weightier argument.

I have written three novels under the pseudonym of Michael Fitzalan and I can tell you that publishers’ editors are very strict indeed. Over to you Mr Garner. This is a case straight from The Rockford Files.

I would love to know what Mr Garner does for a living. I hope, as a champion of grammar, that he is part of a creative team.

It seems strange, if not sinister, that no reply has been forthcoming from either Guinness or the agency that handled the campaign. Can I take it that they do not read your excellent magazine, if not why not?

Finnian Fitzpatrick

Teacher (who’s beginning to think it’s all worthwhile)

London SW 4

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here