Virgin seeks sponsors for drivetime DJ

Virgin Radio is seeking sponsors for its new Drivetime show, after poaching Steve Penk from rival Capital Radio.

Penk, who is one of Capital’s most high-profile DJ’s, has worked at the London station for four years. He has presented a wide variety of music and entertainment shows. He is best known for his “wind-ups”, having once got through to Prime Minister Tony Blair by pretending to be the leader of the opposition, William Hague. Penk also hosts a show on ITV called TV Nightmares.

Virgin Radio sales director Mark Swift says: “The appointment of a high-profile, national personality like Steve Penk to Drivetime provides our advertisers with extended sponsorship and promotional opportunities. It is early days, but we will discuss these opportunities with our agencies and clients closer to the time that Steve comes on board.”

No date has been set for Penk’s arrival at Virgin, but a spokeswoman for the station said his show would probably start at the end of July.

Penk had been presenting the mid-morning slot on Capital FM, but was recently moved to the weekend breakfast show from 8am to 12pm on Saturday and Sunday.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here