Walkers to launch Heinz ketchup-flavoured crisps

Walkers Snack Foods and HJ Heinz have joined forces to launch the first in what they hope will be a long line of food products.

The companies have prepared a national campaign to back the launch of Walkers “Heinz Tomato Ketchup flavoured” crisps, which will be rolled out later this year.

The traditional Walkers Crisps packaging will feature the Heinz Tomato Ketchup logo. The two grocery giants may now team up on other product launches.

The tie-in follows the recent deal between Coca-Cola and Procter & Gamble earlier this year, which is likely to result in the companies developing joint products (MW March 1).

Last year, Britvic and Cadbury joined forces to launch Crunchie Tango, an orange-flavoured chocolate bar.

A spokeswoman for Walkers says: “We already have a popular tomato ketchup flavour crisp, but the specially developed Heinz flavour has proved to be a much bigger hit during secret trials.”

A spokeswoman for Heinz adds: “We will see how it goes but that’s not to say that in the future there can’t be other opportunities.

“This new product is a perfect fit between two of the country’s most well-known and best-loved brands.”

The crisps will be available in 34.5g and 55g bags and a six-pack.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here