Whitbread Restaurants seeks marketing chief

Whitbread Restaurants is seeking a marketing chief following the appointment of Mike Tye as managing director of the group’s coffee chain, Costa.

Marketing and strategic planning director Tye was responsible for the marketing of Whitbread’s portfolio of restaurants, which includes Café Rouge, Bella Pasta, TGI Friday and Beefeater.

Before heading the restaurants department, Tye held a number of senior marketing positions within Whitbread, including marketing director of Whitbread Inns and marketing and commercial director of Beefeater.

Tye replaces Mike Dowell, who is leaving Costa at the end of May without a job to go to.

Whitbread plans to double the number of Costa stores to 500 by 2005 and extend its partnerships with companies such as Abbey National, Waterstone’s and RoadChef, which has Costa outlets in some of its branches.

In November Whitbread announced it was selling 140 sites and rebranding more than half of its 258 Beefeater outlets either as upmarket “Out and Out” or neighbourhood “Banter” restaurants, the idea being to boost profits.

In March the company sold its 3,000-strong pubs and bars division to Morgan Grenfell Private Equity for &£1.63bn. The sale was part of a restructure to enable the company to focus on its restaurant and leisure division.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here