ONdigital hires Naked as strategic consultant

Naked, the communications strategy agency, has been appointed by the digital terrestrial platform ONdigital, to give advice on media strategy and communications.

The agency began working for ONdigital before the two shareholders in the company – Carlton Communications and Granada – announced last month that the pay-TV platform was to rebrand as ITV Digital (MW May 3).

It will work alongside ONdigital’s media agency New Phd.

It is understood that Naked is also working across the new sports channel ITV Sport which will be launched later this year.

A spokesman for ONdigital says: “Naked is being used to give us advice on media activity.”

Jeremy Dale, marketing director for ONdigital, is seeing pitches from creative agencies to handle the launch of the new channel. ONdigital’s creative agency, BMP DDB, Leagas Delaney and Mother have all been shortlisted.

There has been speculation that Dale may embark on a review of ONdigital’s main creative account as the company prepares to rebrand as ITV Digital.

But a company spokesman says: “We are still working with BMP on the business.”

Naked was formed in August last year when Jon Wilkins, John Harlow and Will Colin all left New Phd. The agency has since picked up business from Britannic Money, Selfridges, Metro, Costa and telecoms company Sprint.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here