Boltblue to hold SMS polling day

Boltblue, which claims to be the UK’s leading mobile Internet portal, has launched the “first ever mobile phone election” from its website,

The Boltblue SMS election, which takes place on June 5, has been set up to “accurately gauge the mood of the UK’s voters and test the propensity of people to use their mobile devices as a voting tool,” according to a Boltblue spokeswoman.

The move follows research from Sky News and BRMB, revealing that 44 per cent of young people who were planning not to take part in the election would do so if they could use their phones to vote. The figure rises to 50 per cent among people aged 18 to 24. Of those planning to vote, 62 per cent say they would do so via their mobile phone if the facility were available.

Boltblue says its extensive reach – it claims it has over 4 million registered users, representing a third of SMS and WAP users in the UK – should make its results “highly indicative” of the actual General Election results.

Boltblue chief executive Michael Brown says: “We fully expect our members to reveal the mood of the nation in advance of polling day.

“The technology already exists to allow secure and accurate voting via SMS. Who knows? Perhaps it will be a reality in the next General Election.”

In the run up to the Boltblue Election there will be a series of opinion polls covering key topics such as education, health and tax. Links to the key political parties’ websites will also be available from

Voters will be able to participate in some mobile canvassing by sending party political icons and SMS messages to their friends’ mobile phones. By involving its members in this way, Boltblue hopes to encourage a greater proportion of youth voters to take part in the General Election this year.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email

If you are looking for our Jobs site, please click here