British Airways creates Concorde marketers

British Airways has created a marketing team solely for Concorde, in a bid to ensure the plane has a smooth return to service later this summer.

The team will be headed by brand manager Wendy Turpin, who already oversees BA’s First Class marketing. Turpin will report to senior manager of long-haul flights Chris Janson.

BA head of communications Kate Gay and representatives from Concorde’s crew and cabin services will work with Turpin.

The airline was unable to give details of the team’s work. A spokeswoman for BA says: “The team was only put together last week so they have not even talked about what form the marketing strategy will take.”

The spokeswoman adds that the department had been set up to co-ordinate Concorde’s return to service, because the company had experienced a lot of interest from the media and Concorde’s frequent flyers.

All seven of BA’s Concorde planes were grounded following Air France’s fatal Concorde crash outside Paris last July, in which 113 people were killed.

The grounding has cost BA more than &£100m, although this does not seem to have affected the airline’s profits, which last week were revealed as &£150m before tax, compared with &£5m last year.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here