Designate Advertising holds on to £2.5m Seeboard task

Electricity company Seeboard Energy is understood to have retained Designate Advertising to handle its £2.5m creative and media accounts, after a final four-way pitch.

The review was overseen by Shwezin Win, Seeboard’s marketing communications manager. The company declined to comment about the review.

In 1999, Designate Advertising was responsible for negotiating Seeboard’s first foray into TV sponsorship, when it became the sponsor for LWT’s weather bulletins (MW June 24, 1999). The deal lasted two years.

Seeboard is owned by American Electric Power (AEP), which is believed to be interested in selling the company to focus on its US business. The US utility was previously joint-owner of Yorkshire Electricity, which was subsequently sold to UK energy company Innogy, the parent company of npower.

London Electricity, a unit of France’s Electricité de France (EdF) is rumoured to have bid £1.5bn for Seeboard. The bid has reportedly been rejected by AEP. AEP could face heavy tax penalties if it sells the company before June 2002, due to the accounting methods it used to acquire Seeboard in early 2000.

Seeboard was privatised in March 1990 and has 2 million customers.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here