Hasbro Pearl Harbor Joes deserve Zero

The Diary had heard that toy maker Hasbro’s latest product idea in the US aims to do for good taste what George W Bush hopes to do for the environment.

In order to cash in on – sorry, commemorate – the Japanese attack on Pearl Harbor, which has just been dramatised in a film of the same name, Hasbro has released a line of GI Joe Pearl Harbor dolls.

The Wheeler Field Army Pilot, for instance, “comes with a trophy of sorts – a tail section of one of the conquered enemy planes”.

Joe’s accessories will include the Machine Gun Pearl Harbor Figure Gear Set, which comes complete with “specialised battlefield equipment to add to the realism”.

The Diary now knows what “Dubya” will be doing with his weekends for the foreseeable future.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here