Publicis has created a &£2.5m national television and poster campaign to promote the launch of Hula Hoops XL, the new product from KP Snacks targeting young adults. The campaign, which breaks on June 4, focuses on the variety of flavours available, with each execution showing someone displaying their obsession with a particular flavour, which include Nacho Cheese, Cool Chilli and Curry. One execution, which carries the strapline ‘Into Curry Big Time’, features a man who has just got out of bed breathing in curry fumes from an extractor fan at a nearby curry house. Another, called ‘Into Chilli Big Time’, features a man peeling paint from his wall with his breath. The TV campaign will be supported by a six-sheet and 48-sheet poster campaign.